News & Opinion

National digital news readership rises by 3.7 million year-on-year

  • National digital news brand readership rises to 22 million every day
  • Combined daily readership (print and digital) across national news brands stands at 28 million
  • UK news brand sector* reaches 49 million people a month, 47 million a week and 38 million people a day

According to the latest PAMCo data, daily digital national news readership has increased by 20% compared to last year.

This brings the number of digital news readers to 22 million, which is an extra 3.7 million people reading national news brands online every day.

The latest PAMCo data shows the public’s ongoing demand for trusted news amidst a global coronavirus pandemic, a rise in disinformation and attacks on free speech.

In print* and digital, national news readership is 28 million. This translates to 43 million readers a week and 46 million a month.

Combined with the UK’s key regional titles, these numbers increase to 49 million monthly, 47 million weekly and 38 million daily readers across all platforms.

Jo Allan, managing director at Newsworks, said: “The latest PAMCo data shows readers' increasing appreciation of journalism as a trusted source of information and news. Across the total news sector we reach 49 million people every month and 38 million people a day, and with strong growth across our digital audiences we continue to see demand for high quality journalism.”

ENDS

If you would like to discuss reaching our news brands, please contact client services & strategy director Niki West.

*Please note the print data has not been updated from the PAMCo 2 2020 data release. Due to Covid-19, face-face interviewing was suspended on 17th March 2020 and we have been unable to collect April – Jun’ 20 print readership estimates. The PAMCo Board therefore requested that PAMCo 3 2020 data be released using the same print audience estimates as for PAMCo 2 2020 but fused with the latest Comscore data for June 2020.

 

PAMCo 3 2020

 

 

Monthly (000s)

YoY  change

Weekly (000s)

YoY  change

Daily (000s)

YoY  change

%

(000s)

%

(000s)

%

(000s)

News sector*

49,123

1%

725

47,484

5%

2,366

37,819

18%

5,696

National news brands*

46,431

3%

1,340

43,016

4%

1,796

28,138

9%

2,258

National news brands digital

40,735

7%

2,549

37,078

10%

3,463

22,318

20%

3,694

National news brands print*

24,344

-6%

-1,423

19,598

-6%

-1,330

10,278

-8%

-860

Facebook (inc. WhatsApp, Facebook, Instagram)

44,346

5%

1,950

42,708

10%

3,837

38,100

35%

9,816

Google

39,412

-4%

-1,756

34,334

-8%

-3,022

25,133

0%

-56

 

*Please note the print data has not been updated from the PAMCo 2 2020 data release. Due to Covid-19, face-face interviewing was suspended on 17th March 2020 and we have been unable to collect April – Jun’ 20 print readership estimates. The PAMCo Board therefore requested that PAMCo 3 2020 data be released using the same print audience estimates as for PAMCo 2 2020 but fused with the latest Comscore data for June 2020

Notes to editors:

News sector (first line of above data table): Daily Star, Evening Standard, Daily Express, i, The Independent, Daily Mail, Metro, Daily Mirror, The Sun, The Guardian, The Daily Telegraph, The Times, Sunday People, Sunday Telegraph, Sunday Times, Observer, Sunday Express, Sun on Sunday, Daily Star Sunday, Sunday Mirror, Mail on Sunday, The Herald, The Scotsman, Yorkshire Post, Daily Record, Birmingham Mail, Bristol Post, Burton Mail, Cambridge Evening News, Coventry Telegraph, Daily Post, Derby Telegraph, Grimsby Telegraph, Huddersfield Daily Examiner, Hull Daily Mail, Leicester Mercury, Liverpool Echo, Manchester Evening News, Newcastle Journal, Nottingham Post, Shropshire Star, South Wales Echo, South Wales Evening Post, Stoke The Sentinel, The Chronicle, The Gazette, The Herald, Western Mail, West Midlands Express & Star, Western Daily Press & Western Morning News, Lancashire Evening Post, The Daily Echo – Bournemouth, The Star (Sheffield, Doncaster), Portsmouth News and Sports, Oxford Mail, Southern Daily Echo, Swindon Advertiser, The Argus - Brighton and York - The Press.

About PAMCo: The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. Visit the PAMCo website for more information: https://pamco.co.uk/.

For more information:

Rupert Smith: 07786 665266 / rupert.smith@newsworks.org.uk

 

16/09/20

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