News & Opinion

Metro & 20th Century Fox team up for musical cover wrap

Metro partners with 20th Century Fox to celebrate the UK release of its new movie, Bohemian Rhapsody.

Limited editions of the newspaper were handed out in London this morning (24 October) featuring a 'musical cover wrap' playing Queen music when readers turned over the front page.

The first of its kind, the specially created cover wrap promotes the new film about Freddie Mercury's life. 5,000 commuters received the hand-distributed editions by Freddie 'lookalikes' at London's Liverpool Street and Waterloo stations. When readers opened the newspaper, Queen’s most iconic hit song, Bohemian Rhapsody, played out loud.

Along with the glossy cover wrapped newspaper, readers were also given a clip-on replica moustache produced for sales in aid of the Mercury Phoenix Trust which fights AIDS worldwide.

Grant Woodthorpe, executive director – investment at Mail Metro Media, said: "When the opportunity came along to create our first musical cover wrap with 20th Century Fox for Bohemian Rhapsody, we knew it was the perfect partnership. Delivering innovative print solutions and brightening up commuters' mornings are two things we pride ourselves on at Metro – and this media first takes both to a new level!"

by Jessie Sampson 24/10/18

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