Mail Metro Media’s executive director of advertising talks to Mediatel about his digital-first team and strategy for the year ahead.
Since joining Mail Metro Media – the advertising home of the Daily Mail, MailOnline, Metro and i newsbrands – in 2018, you have run partnerships, clients and digital functions. How did you go about turning the business into a digital first sales team?
Shortly after I joined the business, Mail and Metro’s commercial teams were merged and we immediately set out a strategy to empower all of our sales teams to commercialise our digital brands. They are the most engaged in the UK, with users spending more than double the time on our websites than the nearest competitors’, and we have products that really work.