The Daily Telegraph’s chief revenue officer speaks to Mediacom about digital transformation, Covid-19 and trusted journalism.
Covid-19 has been the event of a lifetime, changing the lives of people up and down the country.
Chief revenue officer at The Daily Telegraph Chris Forrester told Connected presenters Sue Unerman and Andrew Spurrier-Dawes about the surge in news readership and how the newsroom evolved with the story to soothe, inform and reflect the mood of the nation.
He said: “Throughout history, people turn to trusted news brands [at times of crisis].”
The news brand has seen a sharp increase in readers across multiple platforms thanks to its digital transformation efforts.
On YouTube, for example, 1.46 million people have now subscribed to the publisher and on Snapchat, the number stands at 1.8 million.
This allows the publisher to reach younger generations and at the same time, get one step closer to reaching its target of having 10 million registered subscribers by 2023.
The podcast also discussed what’s next for Forrester, his favourite line from a song and what we can learn from Jurgen Klopp’s Liverpool team (he is a big fan).