News & Opinion

Media Focus: News brands Ireland

Join Newsworks’ Denise Turner, NewsBrands Ireland and the IAPI to discuss the value of news.

NewsBrands Ireland and the IAPI (The Institute of Advertising Practitioners In Ireland) are inviting agency planners and advertisers to a webinar, which will give them fresh insights on the value of news.

This is an exciting time for journalism with audience numbers higher than ever.

In Ireland, news publishers reach nearly 70% of the population according to TGI. This shows the important role they play in people's lives and the immense opportunities for brands to engage with their audiences.

Headed up by Lisa Buckley, NewsBrands Ireland, other speakers include Gillian Verrecchia, Independent News & Media, Alan Curley, Reach Ireland and many more. 

Our insight director Denise Turner will discuss why advertising in news brands works for brands. Her presentation will be added below once here session is complete.

The event will take place today at 14.30.

You can register via Zoom here.

You can check out the full presentation from Denise Turner below.

by Hannah Ohm Thomas 29/06/20

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