News & Opinion

MailOnline's ad revenues overtake print

According to DMGT's latest financial results, MailOnline's advertising revenues have overtaken revenues from the publisher's print newspapers, accounting for 51% of total advertising across the combined Mail businesses. 

The publisher reported that ad revenues for MailOnline grew by an underlying 5% and total minutes spent on the site increased by 2% to a daily average of 145 minutes, of which 77% came from direct traffic (compared to 74% in the previous year).

"MailOnline continues to focus on attracting traffic directly to its homepages on desktop and mobile or its apps. Indirect traffic, notably via social media and search platforms, has reduced and resulted in total average daily global unique browsers during the year decreasing by 13% to 12.9 million," the publisher said. 

Source: News Media Association

by Jessie Sampson 30/11/18

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