The new platform will provide a cost-effective opportunity for SMEs to bounce back after lockdown.
Mail Metro Media’s newly launched ‘The MailOnline ad manager’ is a self-service platform for SMEs to easily and effectively manage their own ad campaigns for the very first time across its online portfolio of MailOnline, Metro.co.uk and iNews.co.uk.
As lockdown begins to lift and businesses reopen,‘The MailOnline ad manager’ will provide SMEs with access to their prospective customers, who make up the 10 million UK adults who engage daily with Mail Metro Media’s digital portfolio.
With no minimum spend and rates that compete with social, search and local titles, SMEs and local businesses can now book and create their own targeted ad campaigns live on the UK’s most engaged news brand – MailOnline, as well as Metro.co.uk and iNews.co.uk.
Commenting on the launch, Dominic Williams, executive director for advertising, Mail Metro Media said: “Small business is the backbone of the UK, and with many SMEs being hit hard by the unprecedented global pandemic, Mail Metro Media is committed to helping them bounce back by supporting their ongoing success during these difficult times.
“The MailOnline ad manager’ will streamline the advertising process for SMEs so they can successfully and effectively set up affordable and targeted digital campaigns that will reach their customers.
“We have seen what great success big brands have advertising with us, and now every business in the UK can benefit from our scale and engagement.”
This innovative initiative ensures small businesses can reach more adults across all UK regions than ever before. It provides SMEs with access to hyper-local advertising, reaching relevant customers who are targeted by postcode, interests and life stages.
Martin Clarke, publisher, dmg mediaadded: “With SMEs accounting for 99.9% of the business population and three-fifths of employment in the UK private sector*, we believe ‘The MailOnline ad manager’ will help them reach their customers, keeping their doors open now, and into the future.
“Following the ground-breaking £5million ad fund DMGT launched in 2020 to support small businesses, we are committed to ensuring the success of this extremely important part of the UK’s economy.”