News & events

Mail Metro Media launches stereotype-busting cross-generational study

Study finds that parents outrank celebrities and social influencers in influencing the brand choices of Gen Z and Millennials. 

Mail Metro Media has launched a balanced, stereotype-busting guide to the attitudes and aspirations of every generation, created to inform and influence campaign planning and break down ageist advertising tropes.

Recognising an industry saturated with Gen Z and Millennial studies, the news brand took a deep dive into the factors that unite and divide every generation, across four distinct categories: personal, media, brands and advertising.

With a designated hub to explore the data, featuring the full report, a slide library and an interactive dashboard to compare and contrast all responses by generation, Mail Metro Media provides brands with surprising facts and helpful tips to speak to each and all generations.

To help brands talk to all generations, the publisher has created five tips:

  1. Make them laugh
  2. Put family first
  3. Initiate genuine connections
  4. Encourage social exchanges between the generations
  5. Make green the mainstream

Discover the study here.


Want the latest news, opinion and insight on news brands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never