The Insert Company, part of the Mediaforce Group of companies which also includes The Leaflet Company, already works with many regional publishers and magazines, as well as i newspaper, which was recently purchased by dmg media.
It is a great compliment to be able to add such prestigious titles to their portfolio and will ensure The Insert Company continues to promote and encourage the use of inserts to both agencies and advertisers. Some DMG staff will join an already experienced team.
“We’re delighted to be working with The Insert Company, who were hugely impressive throughout the pitch process. Inserts are a specialist area and in such a tough market, we want to partner with a company with the vision and model to maintain and grow a key area of our business,” commented Grant Woodthorpe, executive director – Investment at Mail Metro Media.
He added: “Metro already has a great working relationship with Mediaforce which is part of the same group so we are excited to be building on our partnership and the opportunities ahead.”
Mark Young, The Insert Company, commented: “We are thrilled to be given this opportunity and can’t wait to start working with such iconic and respected brands in Daily Mail and The Mail on Sunday”
The Insert Company is appointed from Monday September 28th.