Today in Campaign, Newsworks and IAB UK CEOs join together to appeal for action against climate keyword ad blocking
While not yet as pervasive as the Covid-19 keyword blocklisting seen in 2020, keyword blocking could still have damaging consequences in defunding valuable climate journalism as climate change continues to dominate the news agenda.
What is more, readers are increasingly engaged with climate journalism and want to educate themselves more on environmental issues from sources they trust.
Teaming up to tackle the issue, Newsworks and IAB UK are reminding advertisers of simple, practical steps to avoid blocking trusted editorial climate content.
The joint appeal calls the advertising industry to action, saying: “Climate change is the greatest risk facing us all,” reads the headline on the COP26 website. With that stark sentiment in mind, it really is incumbent on us all to work together to help overcome and solve this emergency.
“So, our joint appeal is very simple – please follow the IAB’s tips below, check your blocklists and please back trusted journalism at this most critical time for the planet.”
Read the full appeal from Newsworks CEO Jo Allan and IAB UK chief executive Jon Mew on Campaign’s website here.