In his latest column for INMA, Newsworks communications manager Lewis Boulton takes a look at some of the best coronation creative in news brands
Spring’s been a little bit different in the United Kingdom this year — not because the UK’s had particularly wonderful weather (we haven’t) or we’re going through yet another dramatic political upheaval (we aren’t, for once). It’s because it’s felt like the whole season has been one big event.
In one of the countries with the fewest public holidays in the world, the combination of three bank holidays in quick succession and two truly global occasions has given the nation a party atmosphere.
A few weeks ago, Liverpool hosted the Eurovision Song Contest on behalf of last year’s winners Ukraine, and it was every bit the celebration of inclusive, musical craziness it promises to be every year.
Then, of course, just a week prior, the world’s eyes turned toward London to watch the first coronation of a British monarch in seven decades. Despite the rain, the crowning of King Charles III and Queen Camilla was a glorious celebration of a new era of monarchy and Britain’s world famous pomp and ceremony.
The moment was a brilliant opportunity for news brands to show their strengths, both editorially with informative and incisive coverage and commercially by offering brands an opportunity to show readers they were equally as engaged with the party mood of the nation.
See which ads Lewis chose in his column for INMA.