In his blog for INMA, content and social media executive Lewis Boulton highlights some of the best ad campaigns in news brands talking to readers about how we can all help those who need it in Ukraine
The horrific scenes the world has witnessed in Ukraine need no introduction. Millions of us have been following reports from courageous journalists and news crews on the ground. The stark stories of destruction they have shared lay bare the desperateness of the situation for both those who fled and those who stayed behind.
Here in the United Kingdom, feelings of despair, anger, and helplessness have led many to take action where they can. This was seen in the flurry of activity from across the British news industry within days of the invasion, with extensive coverage and high-profile fundraising and awareness campaigns still going strong today.
Advertisers have also found news brands important spaces in which to speak about what’s happening in Ukraine — both to readers who want to help as well as other charities and organisations that could use their support on the ground.
Check out which ads Lewis chose to feature in his full blog for INMA here.