In his blog for INMA, Newsworks content and social media executive Lewis Boulton looks back at news brands’ and advertisers’ outpouring of pride and celebration for England’s women’s Euros victory
What a difference a year makes. This time last summer, I penned a blog post about the English men’s national football team’s extraordinary European championship run — the squad making the final while news brands and advertisers rode the wave of excitement and pride sweeping the nation.
How our footballing heroes faced defeat with dignity and grace was appreciated by the overwhelming majority of us. But this year, with the women’s national team, it finally came home.
The growth of women’s football in England after its decades-long ban, the more than 50 “years of hurt” without a trophy, the deep love for the game — football is an intrinsic part of our national culture. Moments like these provide advertisers with a perfect opportunity to authentically align themselves with the mood of the nation.
Take a look at which ads Lewis highlighted in his blog for INMA here.