In his blog for INMA, content and social media executive Lewis Boulton takes a look back at the outstanding creative voted Newsworks’ ‘ad of the month’ so far this year
A brilliantly executed ad is always something special and I am fortunate to look out for them every day as part of our weekly “stand out ads” feature.
The criteria to make the gallery is broad because what makes great creative is broad: Witty copy can be just as effective as simple, striking imagery.
But sometimes there’s an ad that is so eye-catching, you can’t help but stop and ask a friend if they’ve seen it yet.
That’s why we started our ‘ad of the month’ polls at the start of this year. These honour some of each month’s best news brand ad campaigns, and they give readers the opportunity to vote for their favourites.
Winners come from a diverse range of backgrounds — from the charity sector to a start-up company and well-established consumer goods brands.
Take a look at Lewis’s review of the first five winners of the year in his INMA blog here.