News & Opinion

Guardian & Teads sign deal for outstream video ads

Tead's will supply The Guardian's outstream video advertising in the UK and Europe.

According to Campaign, the deal will enable The Guardian to increase its video and display ad monetisation through its direct sales team and via Teads.

Outstream video ads (called inRead by Teads) appear in an article and auto-play, but are less invasive than pop up ads or ads that block the screen.

For the time being, the deal will cover ad inventory on mobile and desktop browsers, before expanding into app later in the year.

Hamish Nicklin, chief revenue officer at The Guardian, said: "inRead video and display provides advertisers and publishers with engaging, creative and non-intrusive ad formats. We're happy to be working with Teads as part of our overall strategy to ensure brands have access to our quality environment and progressive audiences."

Source: Campaign

by Jessie Sampson 12/04/19

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

Newsworks
3rd Floor
3 Marshalsea Road
London
SE1 1EP

Phone:
0203 949 7470

Email:
info@newsworks.org.uk

Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never