All six ads in our stand out shortlist were popular, but your votes have crowned Frontline19’s appeal January’s ad of the month
Created in-house and supported by adam&eveDBB, Frontline19’s direct call-to-action campaign appeals to readers to support the frontline workers that support us through difficult times.
Frontline19’s marketing manager Lizzie Durley explained the background to the ad, saying: “We are honoured to have been included in Newsworks’ competition, thank you so much to everyone who voted for us!
“Our ad aims to shine a light on the mental health struggles of those NHS and frontline workers who have supported and continue to support us and our loved ones through the pandemic and beyond.
“As a non-profit organisation, Frontline19 provides frontline workers with free emotional and psychological support sessions, of which we have given over 100,000 free sessions to date. We are now seeking support from the public to help us deliver more support to those who desperately need it.
Thank you sincerely to everyone who supports us, and to our incredible volunteers, without whom we couldn’t do what we do.”
Take a look at all six ads on January’s shortlist here.