Following an outstanding number of votes, we can reveal our readers’ favourite news brand ad from 2020.
Wilkinson Sword’s series of contextual ads targeting the historic US election came out on top. Despite a slow start (just like Biden’s results) the campaign really gained momentum in the latter stages of the poll and surged into an unassailable lead, finishing with 27% of votes cast.
Following in second and third place were the BBC’s Dracula campaign and Land Rover’s ad celebrating the anniversary of the famous Range Rover. Only five votes separated these two campaigns as the voting came down the wire.
Just as importantly, the winner of the prize draw and therefore in line for a Fortnum & Mason hamper is Alex Cox from m/Six. Congratulations and enjoy!