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Fabulous unveils refreshed look and editorial focus

The Sun’s lifestyle brand for women has a bold new look, brand new daily pages and exciting new digital products.  

The Sunday magazine’s new look and editorial focus will bring its assets closer together and create a fully integrated cross-platform brand experience, allowing the millions of women who turn to Fabulous for news, entertainment and inspiration to access the brand more easily and more often.

It will also create new and integrated opportunities for commercial partners to speak to those highly engaged audiences.

Editorially, new columnists will join the brand and new features will be introduced such as a new Friday fashion section in the daily paper, a ‘Challenge the Stylist’ segment on wardrobe dilemmas and ‘Green with Envy’, which highlights eco-friendly products. 

Campaigning will also be high on the agenda. Fabulous launched its ‘Had Our Fill’ campaign, to crackdown on unregulated cosmetic fillers, earlier this year, which sparked a government inquiry.  

In terms of design, a new logo will complement a new font, a pastel colour scheme and new graphic devices used across all touchpoints. 

Rachel Shields, who was appointed to the new role of Assistant Editor, The Sun with overall responsibility for the Fabulous brand in December 2019, said: “At Fabulous we want to reflect every facet of modern women’s complicated lives, with a mix of inspirational, authentic and relatable content.

“We reach women of all ages and demographics, across a range of platforms, across the UK. The foundations of our brand are five key editorial pillars: fashion, health, family, beauty and homes. These are underpinned by our roster of incredible Fabulous talent and experts who will work across every touchpoint, to tackle topics in a way that resonates with our audiences.”

“The brand will bring the UK’s women together to work for positive change, and we will be introducing more campaigns to champion the causes closest to our readers’ hearts.” 

29/06/20

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