Beginning last Thursday, the news brand began broadcasting an exclusive animated version of its daily front cover to thousands of Londoners every day
The Evening Standard’s daily front cover will be broadcast across Outernet’s 23,000 square feet of wrap-around, floor-to-ceiling 16k-enabled screens. The live broadcast space, located right outside Tottenham Court Road Tube station, is free to visit and home to the world’s largest LED canvas by pixel density.
The Evening Standard will leverage Outernet London’s unique setting to engage with the 123,000 weekly visitors who come to interact with the most advanced immersive screens in the world.
The partnership marks the latest step in the Evening Standard’s accelerating digital strategy. QR codes will appear on the Outernet’s screens, taking visitors straight to the Evening Standard on their phones so they can scroll through the online edition, featuring more detailed analysis on the day’s top stories, as well as picking up the free print version handed out at Tube stations.
The initiative will bring additional readers to the 1.3 million daily people that currently consume Evening Standard content.
Dylan Jones, editor-in-chief of the Evening Standard says, “I’m thrilled that the Evening Standard is now working with the Outernet. It’s one of the most exciting innovations in London, as we continue to innovate ourselves, I couldn’t think of a more powerful relationship. I’m also thrilled that the Outernet have seen the potential of our new superpowered paper.”
Philip Bourchier O’Ferrall, chief executive of Outernet Global, says: “The Evening Standard has its rich history and huge influence and we have the screen technology, immense spaces and now a footfall that means we are on track to be the number one visitor attraction in the UK. All this means we can do things together that have never been possible before.”