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Evening Standard launches ‘Spirit of London’

The new initiative will celebrate the innovators who symbolise the entrepreneurial spirit of London.

Financial crises are mostly associated with having a devasting impact on business. 

However, some of the biggest billionaire-dollar businesses such as Slack and Uber were created during financial crises.

The Evening Standard want to help ignite London’s entrepreneurial spirit by featuring the best ideas that the city’s entrepreneurs have to offer.

In addition to putting a spotlight on these ideas, it will provide advice and even help with winning investment. 

In a message to readers, business editor Jim Armitage wrote: “Here at the Evening Standard, we want to recognise and help London’s army of inventive souls who are set to triumph from the current adversity.

“We celebrate the innovators and free thinkers who embody the Spirit of London.” 

A few examples from the papers this week include a tech duo who saved their business by helping pubs become takeaways and a 11-year-old girl who has become a designer to raise money for the NHS. 

Evening Standard 27/05/20

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