Andy Morley joins ESI Media to continue to build international revenues across The Independent and Evening Standard’s digital portfolio.
Morley brings over 20 years of expertise across digital audiences, agency sales, programmatic buying and selling, tech delivery and data. He has held senior roles at Emap and The Telegraph, as well as technology companies Grapeshot and Telaria. He joins from adtech company Amobee, where he was vice president of sales in EMEA.
Zach Leonard, digital marketing director, ESI Media, said: “Andy’s strategic and operational experience in leading early stage and established businesses, across both the UK and the US, will be invaluable to us as we drive further growth across our digital portfolio. In The Independent and Evening Standard we have two established, heritage brands, both committed to innovation as they continue to grow global audiences – a desirable commercial proposition.”
On his appointment, Morley added: “After 10 years in ad tech working for some amazing businesses, it was going to take a special type of organisation to make me change direction in my career. The Independent and Evening Standard digital brands are growing rapidly and are well set for exponential growth in the near future. The management and editorial teams have genuine global ambition for both brands, so it is a privilege to join the team at this exciting time.”
The Independent currently reaches 86 million unique browsers globally, with the Standard.co.uk reaching 30 million (Adobe Analytics, March 2019).