News & Opinion

De Groose chairs ‘Marriage story – can we work it out together?’ at ISBA’s annual conference

Newsworks’ Executive Chair Tracy De Groose plays the role of relationship therapist, as a panel of experts come together to explore how to rebuild trust and transparency between advertisers and agencies.

Touching upon the involvement of media intermediaries, the drive for transparency and the role of publishers, the panel found common ground so all parties can live happily ever after.

Building back love and trust between the two parties was the7stars' co-founder Jenny Biggam and head of media and sponsorships at Vodafone Lisa Walker. 

In case you missed it, you can watch the session below.

You can view the full agenda here.

by Hannah Ohm Thomas 19/02/20

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