The publisher’s Mail Force campaign triumphs at one of the UK’s most prestigious awards for brands.
Mail Force, the news brand’s campaign for funding PPE as well as technology for disadvantaged children, took home the ‘Best Brand-led Fundraising Campaign’ at the Purpose Awards, beating off competition from John Lewis, Aldi and Liverpool Football Club. The Daily Mail was also shortlisted for Brand of the Year.
The awards, organised by Campaign, PR Week and Third Sector, recognise campaigns that use creative ideas to champion positive causes. They were open to brands, charities and NGOs throughout Europe, the Middle East and Africa.
Celebrating the success, Daily Mail editor Geordie Greig said: “It is a great honour to receive this award for our campaigns during this pandemic, where we distributed 43 million pieces of PPE to front line workers and thousands of laptops to less privileged children.
“Mail Force is a primary example of how our words can inspire action for a better Britain and the extraordinary power and generosity of our readers when they get behind something. The Daily Mail will always strive to champion their causes and campaign to be a force for good.”