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Daily Mail’s ‘Great British spring clean’ campaign pledges to tidy one million miles of Britain

In total over 160k volunteers have pledged to clean up the nation. 

Back in May, it was announced that the Daily Mail would once again support Keep Britain Tidy’s ‘Great British spring clean’ campaign to clean up Britain. 

The campaign’s effort was to tidy one million miles of Britain. Since then, an astonishing 160,270 volunteers have signed up to tidy 1,006,135 miles of our country’s beaches, beauty spots, countryside and streets. 

The one million target was reached after Network Rail announced that every single one of its 42,000 employees would spend ten minutes a day collecting litter.

Transport secretary Grant Shapps joined a team of litter pickers in his constituency. Commenting on the target, he said: “Thank you to the readers for helping get over the millionth mile. I think as people start to return to the railways, being able to come back to a railway that looks and feels safe is really important.

“I’m a big believer that if people find that the environment around them is clean, they feel happier and healthier. It helps people’s mental health [and] also helps with physical health as well.

“It’s a win in every direction and in fact, aside from the Mail campaign – or perhaps even following the Mail’s lead – I challenge Network Rail and Highways England to clean up and put millions into the effort.”

Allison Ogden-Newton OBE, chief executive of Keep Britain Tidy, added: “We are over the moon that our community of litter heroes have pledged a million miles of litter picking for the Great British Spring Clean 2021 – that’s the distance to the moon and back, twice!”


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