The newspaper industry and government campaign is keeping the public safe and nation united throughout the Covid-19 pandemic.
It was announced this week that the ‘All Together’ advertising partnership is in the running to win a Campaign Media Award in the ‘Content Strategy’ category.
The awards programme recognises and rewards outstanding media campaigns run over the past year, and will be presented at a virtual event across two days Wednesday 14 – Thursday 15 April.
The ‘All Together’ partnership brought together national and regional publishers from across the UK to deliver government communications in an intimate, human and compassionate tone that readers can relate to through cover wraps and sponsored content. Find out more about the campaign here.
Other shortlisted news brands include:
Best Commercial Team: News UK
Best Commercial Team: Reach
Branded Content – Audio: The joy of firsts by Guardian News Media for Renault
Fashion & Beauty: Your voice. Your way by Guardian News Media for Levi’s
Media partnerships – budget over £250k: In Loving Memory by Reach Solutions with Carat and The Story Lab for Co-op Funeralcare
Product Innovation – Media Owner: InYourArea by Reach Solutions
Product Innovation – Media Owner: Studio PI by News UK
Product Innovation – Media Owner: Ozone Marketplace by The Ozone Project
Product Innovation – Media Owner: Can we all please ignore Byron Sharp? by The Telegraph
Travel & Leisure: Australia: The perfect reward for 2020 by The Telegraph for Tourism Australia
Congratulations to all!