The plan will tackle the inclusion of black, disabled and working-class talent in the industry.
Earlier this year, the ‘All in’ campaign was launched by the Inclusion Working Group, together with the Advertising Association, IPA and ISBA.
An in-depth census was conducted to uncover the industry’s strengths and weaknesses when it comes to diversity and inclusion.
The results of the census of 16,000+ ad industry professionals were revealed at an event today together with a three-point action plan, that hopes to not only make people aware of areas for improvement but also provide direction to organisations in order to make real change.
The three-point action plan is as follows:
- On improving the experience and representation of Black talent, the rapid adoption of the newly launched BRiM framework which is available here
- On supporting disabled professionals, the immediate audit of websites across the industry to ensure full accessibility online
- On encouraging talent from working-class backgrounds, the uptake of the ‘Social Mobility Commission Toolkit for the Creative Industries’
The census results were presented by the chair of the Inclusion Group and CEO of Pearl & Dean Kathryn Jacob; Sharon Lloyd Barnes, commercial director, Advertising Association; and Amy Cashman, MD, Insights Division, Kantar.
The trio of presenters were joined by culture minister Caroline Dinenage, who said: “We need to ensure that we are equipping future generations to grow the creative legacy that this industry has cultivated.”
Following the presentation of the results, three panels, each debating one of the points from the action plan, discussed what more can be done to bring about change.
Explore the census results and action plan, and watch today’s event on catch up here.