Numbers outperform forecasts.
News brands are enjoying 15.6% growth in digital and 0.3% growth overall compared to Q2 2018, according to latest industry data.
The growth in numbers reflect recent PAMCo numbers that show a 14% increase in digital news brand readership with 19 million people now accessing news online every day.
The latest news brand data reflects overall industry growth in online advertising. UK ad spend rose by 5.8% year on year and reached £6bn in Q2 2019, marking the 24th consecutive quarter of market growth.
The future looks good, with the UK ad market expected to grow a further 5.3% in 2020 and online news brands an additional 5.4%.
Stephen Woodford, Chief Executive, Advertising Association commented: “These very encouraging ad spend figures for Q2 2019 cover the period immediately following the original Brexit date of March 29, demonstrating the continued strength of UK advertising during a time of political uncertainty. Advertising’s dynamism is shown by the growth recorded across many different formats, with particularly impressive performances from cinema, TV VOD and online radio.
“These figures are positive for our industry and are good indicators of the resilience of the UK economy. However, with another scheduled Brexit departure date looking likely to be passed on 31 October, we are acutely conscious of industry’s desire for the clarity and needed to continue investing for the future during these uncertain times.”
The AA-WARC Expenditure Report uses advertising spend data from across the entire media landscape. You can access full report and tables here.
Source: Ad Association