Every week, we talk to a member of Team Nation to find out how they are bringing this “All in, all together” ad campaign to life. This week 10 questions with…meets JPIMedia’s group national manager, Gill Neil
1. To me, the rainbow symbolises
Positivity and unity – we are all in this together. And I hope that the pot at the end of this rainbow is filled with kindness.
2. What is your role at Team Nation?
I sit on the project management and content teams, and I work closely with Jenni Cronk at our sales house, Mediaforce. We, along with our fabulous in-house teams, are delivering content across the regional and local titles.
3. Have you ever worked on an advertising campaign of this scale before?
I’ve worked on regional cross-publisher campaigns before, but this kicks it up many, many notches.
4. What is it like working on a cross-industry team?
Despite all the challenges, the collaboration and hard work from everybody involved has made the process surprisingly simple. It feels to me that egos and politics have been put aside as we work towards a common purpose. Regular meetings (by video) and a shared project management platform enable us to work together effectively and efficiently.
5. What has been the highlight so far?
Walking into my local corner shop – on a trip to buy essentials – and seeing the impact of the first wraps across regional and national titles. I was full of pride at being part of the team that made this happen. As the weeks progress it is great to feel that we are settling down into more routine workflows although, as always, it is the fast approaching and seemingly unachievable deadlines that make my blood flow!
6. And any challenges you can share?
Remember to breathe when juggling tasks and time.
7. Think of three words that come to mind when you think of the campaign?
All-encompassing, agile, amazing (apologies for the alliteration)
8. What have you learnt?
Working collaboratively across our industry, we can achieve fantastic results.
9. What can we expect to see next?
Content and creative continuing to develop as the messaging changes. And then, well, we’re proving that, in a time of crisis we can work together to deliver compelling and informative content in our individual tones of voice. So as the world returns to its new normal we, as an industry, have a powerful new way of working together…
10. Finish this sentence…
All in, all together for kindness at the end of the rainbow.