Getting closer to the Great British public

How do we plan media in an era where disruption reigns? Society has felt divided in recent times. However, in reality, there are far more things that unite us as people and communities - our beliefs, our values and our attitudes to life.

Use this tool to get an insight into how the different demographics that make up the Great British public view themselves, the labels assigned to them, their attitudes towards things ranging from risk to purchase decisions, their concerns and their views on different media.

Getting closer to the Great British public

Who do you want to understand?

Click on an icon to look at a specific group compared with the average for the Great British public

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What do you want to know about them?

Select an option below. For example, Descriptions covers how people describe themselves vs. the labels we use

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Topic areas

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  • National Average




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