Saturday 9 December 2023

Campaigning Journalism

British news brands have a long history of campaigning. Whether it’s to raise money or awareness, change government policy or even the law, they get to the heart of the issues that matter to their readers and wider society.

Lifeline – Metro

In 2020, Metro organised a sponsored 26-mile challenge across London, exploring ten of the city’s hidden ‘peaks’ to…

Green Britain – Daily Express

At the beginning of 2021, the Daily Express launched its seven month ‘Green Britain’ campaign to encourage people…

Cystic fibrosis victory – Daily Express

In October 2019, NHS England finally announced that it has sealed a deal with US drugs firm Vertex,…

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