Planning Your Campaign


News brands offer advertisers a unique environment to advertise in. Here you can find all the information, evidence and inspiration you will need to add news brands to your next advertising plan.  

From step by step guides on the planning process, to planning tools and specialised training sessions. You can find it all below.  

Planning Hub

By bringing together our insight and knowledge in one place, the Planning Hub has all the information you need to capitalise on what newsbrands have to offer advertisers. From the nuts and bolts of planning a campaign, to newsbrands’ effectiveness across different sectors, it is an essential toolkit for planners and marketers looking to tap into newsbrands’ unique selling points.

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Nuts and bolts

By breaking down the key elements of the advertising planning process, we’ve created a toolbox of research findings and case studies for each step.

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Newsworks’ ongoing programme of large-scale effectiveness research is designed to conclusively demonstrate and quantify the value of newsbrands in advertising campaigns and the return on investment that they deliver.

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Planning tools

Whether you’re maximising PROI, navigating consumer journeys or getting to know the Great British public, use our bespoke media planning tools to gauge how and when news brands should be used in your advertising campaign.

Case Studies

Our collection of case studies showcases the power and effectiveness of news brands at achieving a wide range of goals and marketing objectives like driving immediate action, educating an audience about a new product or changing negative brand perceptions. News brands have the audience and platforms to deliver.

Specsavers case study

Specsavers - Don't Lose the Picture

Communications objective: Prompt action

Skoda case study

ŠKODA - #ThisIsOurTime

Communications objective: Address an issue

ITV case study

ITV - Cantonese Confusion, Strangers launch

Communications objective: Address an issue

Prostate Cancer UK case study

Prostate Cancer UK - Boxing Day 2018

Communications objective: Education & understanding

TSB case study

TSB - Stories of Local Pride

Communications objective: Build trust

Neilson case study

Neilson Active Holidays - Summer Peaks

Communications objective: Change minds

View more


We offer a series of free training programmes for those in the early stages of their advertising careers as well as bespoke sessions for those more seasoned agency planners.

Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


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