GambleAware – Let’s Open Up About Gambling
OmniGov @ MGOMD – GambleAware
Entertainment & leisure
Disasters Emergency Committee – The power of news media in an emergency
JAA – Disasters Emergency Committee
William Hill – Addressable print scores a winning performance
Wavemaker UK – William Hill
UKTV Alibi, Understanding the psychology of crime with Femail & You Magazine
Case study – Objective: Change minds UKTV’s Alibi is home to the very best in British and US…
Ancestry, Changing Minds in Changing Times
Case study – Objective: Change minds This is the story of how Ancestry changed public perception of a…
ITV, Cantonese Confusion – ‘Strangers launch’
Case study – Objective: Address an issue When ITV launched a slick new murder series ‘Strangers’ set in…
Neilson Active Holidays – Summer Peaks
Case study – Objective: Change minds Neilson Active Holidays had ambitious plans to increase its brand awareness amongst…
UKTV – GOLD: ‘How Dad’s Army and The Red Tops brought the nation back together’
Case study – Objective: Fame & stature UKTV Gold wanted to deliver the channel’s highest ever viewing figures…
The Guardian – PAMCo
Case study – Objective: Prompt action The launch of the new PAMCo data has signalled a significant shift…
