UK newspaper publishers have joined forces during the Covid-19 crisis to call on advertisers to support UK journalism, as the industry is expected to lose £50 million from advertising blocklists.
While all news brands have seen a surge in demand from readers for quality, accurate reporting, advertising industry ‘blocklists’ are preventing adverts from appearing alongside online stories about coronavirus.
Below you can find all the latest news and blogs related to the campaign.
Latest campaign news & opinion
Marketing “blacklists” that stop ads appearing next to stories on controversial or unpleasant topics are pushing some news organizations…
An article in The Drum featuring Newsworks’ Tracy De Groose discusses the impact of blocklisting on the industry….
The partnership will offer cutting edge technology to increase brand-safe advertising opportunities for UK businesses with AI-powered solution…