How to enter
1. Pick your category
There are seven categories you can enter, plus a chair’s award. Work must have been commercially released between 1 September 2019 and 31 January 2021 to be eligible, although it can also run either side of this period.
The Newsworks Planning Awards are free to enter and open to all agencies and brand owners, provided the work entered has run in one or more of the UK national news brands listed: The Guardian, The Observer, The Independent, Evening Standard, Daily Mail, The Mail on Sunday, Metro, Daily Mirror, Sunday Mirror, Sunday People, Daily Express, Sunday Express, Daily Star, Daily Star Sunday, The Sun, The Times, The Sunday Times, i, The Daily Telegraph and The Sunday Telegraph.
Best newspaper campaign
These entries should celebrate communication investment where print display ads played a significant role during the judging period.
Best news brand campaign (uses more than one platform)
News brands deliver value across many platforms today. Entries need to feature display advertising in at least two news brand owned platforms (e.g. print, mobile, PC, app, tablet).
Best digital news brand campaign – NEW FOR 2021
This category focuses on digital-only work and celebrates campaigns that use one or more digital news brand platforms in an innovative, impactful and engaging way.
Best topical campaign
News brands can be used powerfully and quickly for short-term and tactical objectives. Entrants must show the nature of the desired response and how the media placement boosted overall impact.
Best creative content partnership
These entries will capture work in sponsorships, native advertising, branded content, advertorials, promotions, prize competitions... and the many routes where brands can be integrated into the editorial fabric of news brands.
Best use of insight
This category recognises the importance and power of insight in news brand planning. It will reward cases that demonstrate the use of insight (based on original or published research) in developing a clear strategic role for news brands. It could be a statement focusing on what is driving consumer behaviour or a discovery about consumers’ underlying motivations, or encouraging a new way of viewing the world and challenging the status quo.
Effectiveness award
Newsworks’ research shows that news brands utilise both context and influence to deliver return on investment and maintain long-term brand health. Entries must demonstrate the role that news brands played in boosting results.
Chair’s award
Chosen by the chair of the judging panel, this award will recognise the entry which stands out the most.