How to enter

1. Pick your category

There are eight categories you can enter, plus a chair’s award, which will be chosen by the chair.

Work must have been commercially released between 1 August 2017 and 31 August 2018 to be eligible, although it can also run either side of this period.

The Newsworks Planning Awards are free to enter and open to all agencies and brand owners, provided the work entered has run in one or more of the UK national newbrands listed: The Guardian, The Observer, The Independent, Evening Standard, Daily Mail, The Mail on Sunday, Metro, Daily Mirror, Sunday Mirror, Sunday People, Daily Express, Sunday Express, Daily Star, The Sun, The Times, The Sunday Times, i, The Daily Telegraph, The Sunday Telegraph. 

Best newspaper campaign - These entries should celebrate communication investment where print display ads played a significant role during the judging period.

Best newsbrand campaign - (uses more than one platform) Newsbrands deliver value across many platforms today. Entries need to feature display advertising in at least two newsbrand owned platforms (e.g. print, mobile, PC, app, tablet).

Best topical campaign - Newsbrands can be used powerfully and quickly for short-term and tactical objectives. Entrants must show the nature of the desired response and how the media placement boosted overall impact.

Omnimedia award - These entries will feature the use of newsbrands alongside the use of any number of other media (e.g. newsbrands + TV).

Best content partnership - These entries will capture work in sponsorships, native advertising, branded content, advertorials, promotions, prize competitions... and the many routes where brands can be integrated into the editorial fabric of newsbrands.

Best use of insight - This category recognises the importance and power of insight in newsbrand planning. It will reward cases that demonstrate the use of insight (based on original or published research) in developing a clear strategic role for newsbrands, either as part of an overall campaign or for a brand partnership.

Effectiveness award - Newsworks’ research shows that newsbrands utilise both context and influence to deliver return on investment and maintain long-term brand health. Entries must demonstrate the role that newsbrands played in boosting results.

New: Planning with PAMCo award - To mark PAMCo's launch year, this one-off award will recognise the best use of the readership data by media agencies and national newsbrands’ sales teams.

• The agency award – Open to all UK media agencies, this will be presented to the planners that the judges feel have most effectively used PAMCo data to inform, shape and advance a campaign strategy
• The sales team award – Aimed at national newsbrand sales teams, this award celebrates the best use of PAMCo in a sales story, with clear evidence of how use of the data impacted the outcome of a sale

Chair’s award - Chosen by the chair of the judging panel, this award will recognise the entry which stands out as the ‘winner of winners’.