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Sponsored stories in news brands across England encourage safe shopping

Non-essential retail outlets opened this week to help stimulate the UK economy. 

Retail businesses including fashion shops and homeware stores opened on 15 June 2020 on the basis that they follow ‘Covid-Secure’ guidance. 

To ensure that high street businesses are safe for employers and customers, five key steps have been put in place for shops to follow. These include completing a risk assessment and introducing measures such as social distancing.

Examples of branded content across England today include DIY store owner Surinder Josan from Smethwick in the West Midlands, explaining the steps he has taken to keep his family and customers safe like cleaning money and putting lines outside the shop to encourage people to limit contact with each other (via The Guardian).

Another sponsored story writes about the community markets in Warwickshire that are back in business. The branded content informs readers that they will move from food-only markets to selling homeware and clothing and follow strict guidelines such as encouraging stall owners to wear masks (via Coventry Telegraph).

This is the latest branded content that has gone live as part of an advertising partnership launched between the government and newspaper industry in April, aimed at keeping the public safe and nation united throughout the Covid-19 pandemic.

Stay to up to date with the latest news from the “All in, all together” campaign here.


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