Ad campaign: 46 million

46000000 r.p.m

The UK's six leading national newspaper groups have teamed up for a multi-media advertising campaign across print, digital and out of home. The ads highlight newspapers' unique role in setting the national agenda and influencing opinion formers, as well as their growing audience.

Launching on 14 March for six weeks, the campaign will appear in 19 national newspaper titles in print and digital, and will also run across roadside and London Underground poster sites and taxis in the capital.

"The fact that newsbrands reach 46 million people a month still surprises quite a few people" says Newsworks' chief executive Rufus Olins. "It's more than the number of people who use Google and testament to the way newsbrand content is finding new and bigger audiences and continuing to set the nation's agenda. This campaign helps to land that message and reminds people of the important role they play."

This is the second ad campaign Hobbs Holmes Marcantonio (HHM) have created for Newsworks with the slogan 'Nothing works like news works'. See the first wave of ads here.

The campaign will appear in the Guardian, The Observer, The Independent, The Independent on Sunday, i, London Evening Standard, Daily Mail, The Mail on Sunday, Daily Mirror, Sunday Mirror, The New Day, Sunday People, The Sun, The Sun on Sunday, The Times, The Sunday Times, The Daily Telegraph, The Sunday Telegraph and Metro.

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