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About Newsworks

Newsworks is the marketing body for national newspapers in all their forms. Our stakeholders are dmg media, ESI Media, Guardian News & Media, JPIMedia, News UK, Telegraph Media Group and Reach.

We collaborate with all parts of the industry, including advertisers, agencies and other media, to promote understanding of national newspapers, and their role as newsbrands in the multi-platform world. We aim to celebrate and share the best in research, planning and creative involving national newspapers. We provide:

Access to trusted insights and research
Key facts and figures
Creative ideas and inspiration
Top industry events
Training and workshops
News and opinion
An agency helpdesk

Watch this video to find about more about how national newspapers have evolved into newsbrands.

Why advertise in newsbrands?

Newsbrands have always had the ability to deliver large audiences. But in the multi-platform age, this scale and reach are growing.

PAMCo

Newsworks is part of a cross-industry drive to establish a new audience measurement system for the multi-platform age. PAMCo Ltd, the Publishers Audience Measurement Company, has been created to manage the new system. Aviva’s Jan Gooding has been appointed to chair the organisation, alongside chief executive Simon Redican, with Ipsos MORI as its chosen data provider. The full PAMCo dataset is due to launch in Spring 2018.

Impact

Impact is a cross platform, cross title ad package allowing advertisers to reach over 21 million people in one day via high profile newsbrand placements in print and digital. For planners, it provides a simple, stand-out solution for launches and important campaign moments.

PATS

The Publisher Advertising Transaction System (PATS) is an initiative, led by Newsworks, to make transactions simpler between publishers and media agencies. It provides a technology bridge between publisher and agency systems to provide a shared, automated overview of the ad booking process which will reduce time, admin and errors.