Topics & themes

Research on advertising’s larger topics and themes from audience attention to measuring effectiveness.

Paying (for) attention

Mike Follett, managing director of Lumen, demonstrates the advantages of the quality digital newsbrand environment, as evidenced by eye-tracking.

Viewable ads don’t always get viewed, but digital newsbrands provide a quality inventory and out-perform all other sites on attention, getting noticed earlier and viewed for longer.

The impact of site design, number of ads, available formats and relevant content on attention help explain why digital newsbrands deliver 80% more viewable impressions actually seen than non-newsbrand sites.

View more context research

Paying for attention

Attention in a quality environment

Lumen eye tracking research demonstrates the power of newsbrands to capture attention across both print and digital platforms.


RAMetrics - benchmarking newsbrand advertising

Have you ever wondered how image-based ads perform differently to price-based ads? Or whether ads on right hand pages beat ads on left hand pages? Well with RAMetrics we can help.

Context white paper

White paper: The power of context

Newsworks and Magnetic team up to explore the quality context published media provide and how it affects brand advertising, including new analysis of the IPA databank by Peter Field.

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