Topics & themes

Research on advertising’s larger topics and themes from audience attention to measuring effectiveness.

Pop goes the filter bubble

New research from the UK's largest independent media agency, the7stars, in partnership with Newsworks, reveals that 63% of the nation want more serendipitous online content.

MITM 640 update

Is the medium still the massage?

How do we plan media in an era where disruption reigns, predictions are unreliable and the country is split into groups of people that apparently loathe each other?


Getting closer to the Great British public

Get an insight into how the different demographics that make up the Great British public view themselves, the labels assigned to them and much more

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