Shift 2016

Katharine Viner, Tony Gallagher and Bob Hoffman were among the speakers at Newsworks' fourth annual Shift conference at the British Library on Tuesday 1 March.


Shift 2016 playlist

Films of each session at Newsworks' fourth annual Shift conference at the British Library on 1 March.

Newspapers and TV and radio have built thousands of successful, consumer facing brands in hundreds of categories. Where are the big consumer facing brands that have been built by online advertising?

Bob Hoffman, author and partner, Type A Group

From an ROI point of view, newsbrands are star performers. On average, print is our most effective ROI channel

Tim Pearson, chief executive, Manning Gottlieb OMD

I just missed the British press so much when I was abroad. I think you take it for granted when you live here and work here, just how brilliant it is, how vibrant, how challenging and competitive

Katharine Viner, editor-in-chief, Guardian News & Media

Really good investigations remain the province of newspapers... it's the established players I think which are going to continue to blaze that kind of trail

Tony Gallagher, editor-in-chief, The Sun


Steve Chester

Steve Chester

director of data and industry programmes


Steve has spent the past 16 years of his career in the digital advertising industry. He's currently the director of data and industry programmes at the UK's Internet Advertising Bureau, leading a team delivering industry education, guidelines, research and events covering display, search and data. He is also a permanent member of the Joint Industry Committee for Web Standards (JICWEBS), overseeing digital trading standards for the UK including brand safety, viewability and ad fraud.

Prior to the IAB, Steve spent eight years at Microsoft Advertising leading a variety of account management and client service teams, four years as head of operations at and one year at Associated New Media/Associated Newspapers in a client services role.

Tammy Einav 640

Tammy Einav

managing director


Tammy joined adam&eveDDB in 2008 and was one of the first people to join the start-up, soon after winning John Lewis. She runs the agency, leads new business and manages several of its key accounts including John Lewis, Virgin Atlantic and the recently won Waitrose. Before joining the agency, Tammy worked with a diverse list of clients at Grey, M&C Saatchi and Lowe, including Tesco, Coca-Cola and Bacardi.


Rupert Elwood 640

Rupert Ellwood

head of marketing


Rupert joined the John Lewis Partnership in 2010, taking responsibility for international growth for Waitrose. Subsequently he worked in retail operations running part of the South East, before becoming head of marketing in 2013. Prior to joining the John Lewis Partnership, Rupert was managing director of Wineworld plc, commonly known as Vinopolis; a wine-tasting attraction, events, retail and restaurant business in London. He was also head of events and catering at the Natural History Museum and worked in the Houses of Parliament.


Tony Gallagher

Tony Gallagher


The Sun 

Tony has been editor-in-chief of The Sun since September 2015. He began his career as a trainee journalist at the Southern Evening Echo in Southampton, before moving first to the South West News Service and then to Today.

He became a reporter at the Daily Mail in 1990 and rose through the ranks, becoming news editor and then assistant editor. He joined The Daily Telegraph in 2006 as head of news and soon became deputy editor, where he led the paper's coverage of the MPs' expenses scandal. In November 2009 he was promoted to editor.

Tony left the Telegraph in 2014, temporarily working in the kitchen of the London restaurant Moro, before becoming joint deputy editor of the Daily Mail and then joining The Sun.


Jan Gooding

Jan Gooding

group brand director


Jan has over 30 years' experience in marketing and advertising. She is currently responsible for brand development, marketing strategy and effectiveness across the Aviva Group. In 2015 Brand Finance named Aviva "The UK's only one billion pound insurance brand with AAA brand strength rating" giving the brand number one ranking.

Jan was elected to the board of Stonewall as a trustee in April 2013 and made chair in April 2014. She was also appointed chair of the Publishers Audience Measurement Company PAMCo in September 2015.

She is a fellow of the Marketing Society and member of the WACL Executive Committee (Women in Advertising and Communication London) as well as a founding member of Pride AM.

Anna Hickey

Anna Hickey

managing director

Maxus UK

Anna joined Maxus in June 2015 as managing director for the UK, before which she spent three years at MEC. She has worked in the media industry for nearly 20 years.

During 14 years at Carat, Anna won a number of media awards including a Cannes Lion. She also engineered a new planning process, which was globally adopted, and in 2011 was appointed to Carat's Management Board.

In 2012 she joined MEC as a managing partner, running its Lloyds Banking Group account for the UK. It was here that she set up and ran the Northern European arm of PRIMUS, a sub-agency dedicated to the Johnson & Johnson portfolio. The team won MEC's Team of the Year in 2014.

Bob Hoffman

Bob Hoffman

author and partner

Type A Group

Bob is an original and contrarian voice in the advertising and marketing world.

He is author of 'Marketers Are From Mars, Consumers Are From New Jersey' and '101 Contrarian Ideas About Advertising' – Amazon's number one 'Hot new release' in advertising and number one selling advertising book respectively.

He also writes 'The Ad Contrarian' blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider.

Selected 'Ad Person of the Year' by the San Francisco Advertising Club in 2012, The Wall Street Journal describes Bob as "caustic yet truthful."

Having founded and been chairman/CEO of advertising agency Hoffman/Lewis, Bob retired from the company in 2013.

Prior to this, he was CEO of Mojo USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America and AT&T, to name a few.

Ian Leslie

Ian Leslie

author and brand strategist

Ian is a communications consultant and writer. He works as a freelance strategist for agencies and client companies. As a writer, he contributes to the Financial Times, The Economist and the New Statesman, and is the author of two books, including 'CURIOUS: The Desire to Know and Why Your Future Depends On It'.

Piers North

Piers North

strategy director

Trinity Mirror Solutions

Piers is a leading digital executive with over 18 years' experience working across online advertising and web products. His knowledge of the digital advertising ecosystem, including direct, programmatic and native advertising is central to his role in Trinity Mirror Solutions, the commercial division of Trinity Mirror Group plc.

In his role as strategy director Piers is responsible for driving Trinity Mirror Solutions' commercial digital strategy, in partnership with the group's digital product development teams.

Before joining Trinity Mirror Solutions, he held several senior positions at Yahoo UK including most recently his role as strategy director, delivering the market plan for Yahoo products, both advertising and consumer, and managing key client activation.

Piers is a member of the IAB Board and has spoken regularly at industry events including Advertising Week Europe, Mediatel Media Playground, IAB Engage, BrandMax and SES London. He has also had editorial published with the likes of the Guardian and Brand Republic.

Tim Pearson

Tim Pearson

chief executive

Manning Gottlieb OMD

Tim took on the role of chief executive officer in 2015, having been with the agency for 16 years. He was previously managing director and head of retail. In this time Tim has played a key role in the growth and development of the agency, helping to cement Manning Gottlieb OMD as Warc's Best Media Agency in Europe 2015 and the only agency to win a Cannes Grand Prix and an IPA Effectiveness Award in the same year.

Simon Redican

Simon Redican

chief executive


Simon is CEO of the Publishers Audience Measurement Company (PAMCo), which has been set up to replace NRS Ltd. He has worked with a number of stakeholders to establish the new orgranisation, managing the transition from NRS data to a new industry currency for published media, which will be unveiled in 2017.

Simon began his career working in advertising agencies - LRC, The Media Shop, Carat, DMB&B and Starcom MediaVest. He moved over to the sales side, heading up sales at Classic FM and GCap's digital portfolio, before working as a strategist at News International across Times Media.

From 2007 to 2014, he was managing director of the Radio Advertising Bureau and sat on the board of the radio industry trading system J-ET.

Steve Richards

Steve Richards

chief political commentator

The Independent

Steve is an award-winning columnist and broadcaster. He writes a regular column for The Independent. He has also written for the Guardian, The Times, Financial Times, Evening Standard, New Statesman and Spectator.

He presents various programmes for the BBC including the Week in Westminster. He presented GMTV's live Sunday Programme for 10 years.

Steve also performs a live one man show, Rock n Roll Politics, and has written two books - 'Whatever it Takes' and 'Preparing for Power'. Before becoming a columnist he was a BBC political correspondent.

Matt Stockbridge

Matt Stockbridge

analytics manager

Mondelēz International

Matt has spent the majority of his career working in the various incarnations of what is now known as Kantar Worldpanel.

Five years ago he took the opportunity to move from agency to client side by joining Cadbury. The 19 January 2010 proved to be a memorable day for two reasons; firstly it was the day he started at Cadbury and secondly it was the day of the Kraft takeover.

He initially managed the business insights and analytics team for UK confectionery and then a year later moved on to managing analytics projects for Mondelēz chocolate and grocery brands across Europe.

He has won three IPA Effectiveness Awards and completed two marathons.

Denise Turner

Denise Turner

insight director


Denise has spent the last 24 years in communications research and strategy in advertising and media agencies.

Most recently she spent 15 years at Havas Media Group, managing a growing team of researchers, econometricians and analysts. She joined Newsworks in April 2015, tasked with overseeing the organisations insight programme.

Denise has authored a number of books and reports, including a book on communications effectiveness for the IPA. She is extensively involved in industry groups, which promote best practice in research.

She is a former chair of the Media Research Group Committee and was elected a fellow of the IPA in 2009, in recognition of her services to the advertising industry.

Katharine Viner

Katharine Viner


Guardian News & Media

Katharine joined the Guardian as a writer in 1997 and has since undertaken numerous roles, including editor of Weekend magazine, features editor and Saturday editor.

She was appointed deputy editor of the Guardian in 2008; launched the award-winning Guardian Australia in 2013; and was most recently editor-in-chief of Guardian US.

Katharine gave the 2013 AN Smith lecture in journalism at the University of Melbourne, The Rise of the Reader, discussing journalism in the age of the open web. She was on the board of London's Royal Court theatre for 13 years and judged the Orange Prize in 2006.

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