Tesco finest* - Easter

Tesco finest* partners with The Telegraph in the lead up to Easter, offering readers a hassle-free guide to enjoying the long bank holiday weekend.

Brand: Tesco finest*

Media agency: MediaCom

Platform: Cross-platform

Dates: March 2017 - April 2017


  • Content includes an Easter-themed double-page spread in the main News section on 12 April, featuring a photo shoot of must-try Tesco finest* delights
  • Daily blogs and tips features running for two weeks in print and repurposed online each day
  • There will be a cover wrap of the Saturday section on Easter Saturday, including recipe tips and a puzzle page, along with an interactive quiz on the dedicated site
  • Online activity also includes a content blast across The Telegraph's homepage, as well as a takeover of the Food and Drink channel on Easter Saturday
  • A prize draw is also featured online, offering the chance to win one of 14 Easter hampers worth £100

You can see the activity on The Telegraph site here

by Lydia O'Neill 12/04/17

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