Paramount - Transformers: The Last Knight

For the release of Transformers: The Last Knight, Paramount teams up with the Evening Standard and its commercial content creation team Story Studio to promote the film with an eight page pull-out in the paper.

Brand: Paramount

Platform: Cross-platform

Date: June 2017


  • Print activity includes a collectable eight page pull-out that featured in the Evening Standard on 19 June ahead of the release of the film on 22 June
  • A guide to all the characters, an interview with Sir Anthony Hopkins and an article on the history of the Transformers', including an image of Paramount's 'Ironhide' prank at the Dulwich Picture Gallery where a Transformer appeared in the naval battle painting, circa 1815
  • Online activity includes a Transformer hub on the Evening Standard with more on the film and characters and a chance to win a family break to Warwick Castle

Kelly Warnell, head of film and media at ESI Media, said: "Film is an integral part of Evening Standard editorial. Our content creation arm, Story Studio provide us with unsurpassable resources to research, design and write content that is fresh to the market. We are very proud to regularly be creating visually strong, engaging and in many cases exclusive film content. We will continue to champion film in London."

by Lydia O'Neill 23/06/17

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