Jaguar – The anatomy of responsiveness

During the Wimbledon Championships, Jaguar teams up with The Telegraph to explore the role responsiveness plays in determining the outcome of tennis matches at the highest level.

Brand: Jaguar

Agency: Mindshare

Platform: Multi-platform

Dates: July 2017


  • Content includes an in-depth interactive longform article analysing the art of returning serve, including contributions from experts including Andy Murray
  • A daily exclusive article written by Annabel Croft, focusing on a moment from the day's play in which responsiveness to a shot, scenario or setback proved decisive
  • An infographic featuring Tim Henman's tips on how to return a serve
  • Readers are urged to get involved in the campaign via social media, giving them the chance to win ground passes for this year's tournament

You can see the activity on The Telegraph's site here.

The Telegraph have also teamed up with IBM to find out what makes a great Wimbledon champion

by Lydia O'Neill 12/07/17

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