IBM – What makes a great Wimbledon champion?

IBM teams up with The Telegraph during Wimbledon to offer readers an insight into what makes a great champion, using Watson Artificial Intelligence technology to inform new debate around the subject.

Brand: IBM

Agency: Mindshare

Platform: Multi-platform

Dates: June 2017 – July 2017


  • Content includes video debates from the Wimbledon queue led by former British No1 Anne Keothavong, as well as exclusive opinion pieces written by three-time Grand Slam doubles winner Jamie Murray
  • The campaign covers seven main areas of debate – Serve, Stamina, Passion, Pressure, Adapt/Impose and Return – and combines individual player data with nearly three decades of media coverage in order to provide new angles for discussion
  • Readers are encouraged to contribute to the debate on social media using the hashtag #WhatMakesGreat for the chance to win Centre Court tickets for both the 2017 and 2018 Wimbledon Championships
  • The end of the campaign will see a conclusion feature bringing together all the attributes debated to create the ultimate Wimbledon champion

You can see the activity on The Telegraph’s site here.

The Telegraph also teamed up with Jaguar to explore the anatomy of responsiveness in Wimbledon tennis matches.

by Lydia O'Neill 12/07/17

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