O2 – Cracked

Metro collaborated with O2 and Havas to create its first ever translucent cover wrap that resembles a broken screen of a mobile phone.

Brand: O2

Agency: Havas

Platform: Print

Dates: 8 September 2017


  • The translucent wrap aimed to promote O2's new contract that replaces cracked screens for O2 customers for when their mobile screen cover breaks
  • The cover wrap was available on all of Metro's London editions (925,000 copies) and set out to grab the attention of Metro's millennial audience
by Lydia O'Neill 08/09/17

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