Evening Standard launches London Food Month

ESI Media announces the launch of the London Evening Standard Food Month, a month-long, city-wide festival celebrating the capital's diverse and influential food scene.

Encompassing every corner of the city, the festival will celebrate the dynamic London food scene and the world's culinary capital. With hundreds of events throughout June, featuring everything from fine dining and street food, to cafés and late-night eateries, this culinary celebration will all the while promote awareness around food waste and food hunger with The Felix Project, the official charity partner for the festival.

Food writers Grace Dent and Tom Parker Bowles are creative directors of the festival. Together, they will curate a full programme for the month long event.

Chefs, restaurants, hotels, food trucks, cafés, bars and more will participate and celebrate in the best that the London food scene has to offer. In addition to this, Fay Maschler, the Evening Standard's longest-standing critic and journalist, will be curating a definitive list of her 50 favourite places to eat in London in 2017.

The centrepiece of London Food Month will be the Night Market, an outdoor dining experience held at an iconic London park over 12 summer nights. Starting June 7 and inspired by the global street food scene, the Night Market will feature up to 50 restaurants, food trucks, bars and live entertainment, from the iconic to the up-and-coming.

London Food Month will also include exclusive events with internationally-renowned chefs. Massimo Bottura, chef-owner of Osteria Francescana in Modena, Italy, and founder of Food for Soul, is the first chef to be announced, collaborating with The Felix Project.

Dent described the event being like "eating the entire world, in one city, 24 hours a day, while Bowles described London as "unquestionably the greatest eating city on earth".

Bottura commented: "London is a hub of gastronomy and one of my favourite cities. Thanks to the partnership with The Felix Project, we will be able to create healthier meals from humble ingredients for those who need it most."

Speaking to Campaign, Dan Locke, ESI's chief agency strategy officer described the initiative as a natural progression for the Evening Standard, saying: "Never in its 189-year history is it creating more influence and more touch points with the audience it reaches. It's natural that food is a big part of what our audience is interested in and it's a great progression for us to take what is great in print, build on that and diversify our business across lots of different platforms. So creating events is one of those natural progressions for us as a business."

The full schedule of events and official partners will be featured in the London Food Month programme that will be distributed with the Evening Standard on 2 May.

For more information visit London Food Month.

by Lydia O'Neill 21/02/17

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