News & Opinion

Top 10 ads of 2016

From DFS to Paddy Power to Apple News, here are our top 10 ads of 2016*…

1. STUDIOCANAL: An ad you can make into a pirate hat – enough said

2. MAC: The make-up brand made a stylish statement on The Telegraph's fashion page for London Fashion Week

3. DFS: Great placement from DFS made this campaign an Olympic winner

4. Sainsbury’s: A tasty multi-platform campaign, offering little twists on loved classics

5. Apple News: Title specific ads from Apple made this campaign stand-out

6. Skittles: In honour of London Pride, Skittles drained its rainbow for the day

7. Paddy Power: The brand’s love of cheeky banter had lots to draw on in 2016

8. Norwegian Air: A quick turn-around from the airline meant this ad made the papers while Brangelina's split was still making headlines

9. Three: Taking a long copy approach, Three declared roaming charges #notcool

10. Channel 4: A perfectly timed and placed campaign, just when we all wanted to escape the Brexit drama


*Order of top 10 based on number of clicks received in Newsworks' Creative Gallery 

by Jessie Sampson 19/12/16

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