News & Opinion

The TLS joins Readly as part of its multi-platform strategy

To add to its broad digital presence and reach new audiences, the Times Literary Supplement joins the digital magazine newsstand Readly.

Readly offers its subscribers unlimited access to all of its 620 UK magazine brands and inventory across over a thousand international titles. It will distribute the latest issues as well as archive back issues.

The move reflects TLS's latest manifestation of its multi-channel strategy that reaches over 100,000 upmarket readers.

Stig Abell, editor of the TLS, said: "The TLS operates in a media marketplace which is just as competitive as it is for any mainstream consumer title. That means that we need a dynamic distribution strategy across a number of different channels at the same time, both print and digital, in order to grab the attention of our potential audience. Readly is an excellent addition to our activity as we grow our profile and presence in both the UK and overseas markets."

"Readly will deliver a new audience for the journal, who can read the latest editions and dig into our deep coverage of modern culture. The Readly service is a great platform, which complements our other activities across the brand."

Ranj Begley, managing director of Readly UK, added: "Readly thrives on having a vibrant and wide-ranging inventory of magazines. The arrival of the TLS adds real depth to our offer. It is a real coup for us to be associated with such a strong international brand from a major publisher like News UK.

"We see the TLS delivering in both areas. It is a known and trusted name. Yet we will also bring the title to a new audience who may know the name, but who have never given it serious consideration in the past. We provide an answer to the publisher challenge of digital discoverability."

Source: InPublishing

by Lydia O'Neill 13/09/17

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