News & Opinion

The Telegraph to expand programmatic ad team

The publisher plans to quadruple its programmatic ad team following the introduction of header bidding, which has raised its overall programmatic revenue by 20% in the past three months.

Paul de la Nougerede, programmatic chief of The Telegraph, said: “These new roles will allow us to go deeper to support this growing area across all different platforms and products; native, mobile and desktop web, apps, video and third parties.”

Header bidding allows buyers to bid simultaneously on a publisher's digital inventory.

The Telegraph's programmatic team will expand to a total of 12, with new hires including analysts to monitor the bid landscape. 

Source: Digiday

by Lydia O'Neill 04/01/17

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