News & Opinion

The Sun launches ‘I'm a Celebrity’ OOH campaign

The activity, which went live on Friday 1 December, dynamically updates with headlines about 'I'm a Celebrity, Get Me Out of Here!'. 

With the aim of drawing attention to The Sun's extensive coverage of the ITV show, the campaign launches as momentum builds towards the finale on Sunday 10 December.

The OOH creative will be updated twice a day – in the morning with the latest news from the jungle and then again following the evening show. On 11 December, executions will include information about the series winner.

Kate Bird, chief marketing officer at The Sun, said: "The Sun remains the country's best brand for UK TV and showbiz and our 'I'm a Celebrity' coverage is a major reason why.

"Digital out-of-home, with its scale and dynamic nature, is the perfect platform to amplify that coverage and broadcast to the nation that our readers are always first to know what's going on inside camp."

The campaign has been co-ordinated by Kinetic, in partnership with Pulse Media and, on behalf of News UK.

James Gardner, group account director at Kinetic, commented: "Not only does it tap into content from one of the UK's biggest news media brands but it is going to play a big part in building buzz and excitement around one of the biggest television events of the year."

Formats include 48s, 96s and DX3 - the digital full-motion platform that runs across the London transport network.

Source: Campaign

by Jessie Sampson 04/12/17

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